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Archive for the ‘Hyperlocal’ Category

Local news and the BBC’s local democracy reporting – an update

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For the first trip out of the office this year, I went along to the latest of the BBC’s ‘hyperlocal forum’ events today. It was the latest in the series of get togethers looking at how what’s being called a Local Democracy Reporting scheme, funded by the BBC licence fee, will operate across mainland UK.

A total of 150 reporters will be released into the world to report on decision making at top-tier councils in selected areas. Their reporting will be shared out (for free) to all participating news organisations in a move that’s intended to plug the democratic deficit that’s been left by local newspaper closures and constrictions.

The plans have evolved quite considerably since the event I attended last year – there’s even been ‘editorial trials’ in some areas – and the recruitment of the reporters is imminent (first half of this year).

If I go back to the earlier mentions of this scheme, there was some optimism that this would finally unleash a revenue source for those hard-working independents who have been plugging away reporting from their local authorities, often for no financial reward. But the way the scheme has been shaped is unlikely to deliver on that.

In order to effectively manage the contracts that will be needed to run the scheme, the BBC has divided the country into patches which reflect their own local news operations. Within those, they have then ‘bundled’ the local councils which need covering and assigned a suggested number of reporters to each of the contracts to be awarded.

As an example, in my home area, the North East, there will be money for 8 reporters (£34k per contract) across a huge geography of Tyneside, Wearside, Durham and Teesside.

Digging into the ‘bundle’ that covers my area (defined by the Beeb as Teesside) there will be just 2 reporters to cover the (vastly different and distant from each other) local authorities in Durham, Darlington and North Yorkshire.

I can’t think of a single independent news service which strives to cover such a large patch, so the only potential bidder would seem to be the established local Newsquest-owned paper. New entrants are considered ineligible – only news providers already up and running will be considered.

Given that similar situations will apply to many (possibly all) places as most independent publishers generally cover a small geography in a deep way), it’s hard to see where the opportunity to bid for these contracts will occur.

There was some disappointment about that situation expressed in the room today, alongside an understanding for the BBC’s position in attempting to find a way forward in managing this scheme in a reasonable, cost-effective way.

One possibility is that, in areas where there is a hyperlocal already operating, there could be some sort of joint bid with the local newspaper to cover these large patches.

The consultation is still running with the BBC continuing to talk with people about different ways of running the scheme and it will soon be put out to the industry with invitations to bid for the contracts.

Written by sarahhartley

January 9th, 2017 at 5:56 pm

The BBC and more on those 150 public service reporters

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Deliberately piggy-backing on the hyperlocal consultation, the BBC also used yesterday’s event to update people on its post-Charter Review progress on how the corporation might better interact with local news providers of all shapes and flavours.

The discussion picked up in many of the subjects raised at the first hyperlocal forum held in Birmingham last year and Matthew Barraclough was able to update the attendees on the draft consultation plans currently under construction.

Much has been written about the plans – eg. this and this - but generally from the viewpoint of the mainstream news groups and so this event provided an opportunity for the independent sector to feed in their comments and questions.

Sadly the one hour allocated to the update probably wasn’t sufficient as just about everyone in the room wanted more detail but Matthew said he is open to hearing from people via his Twitter @M_R_Barra or by email. The plans have to be firmed up by the end of this year and the hope is to start work early in 2017 – although that intention maybe set back until Ofcom are fully in place in the spring.

Notes taken during the Q and A are below and I’ll update this blog with more as detail and discussion update.

BBC
150 reporters scheme

Will be focussed on top tier of local authorities ie. metropolitan and maybe county councils.

Unitary bodies and not down to district/parish level.

Intention is to demonstrate more value no intention to cover courts now – reason; BBC doesn’t carry much low level court reporting at present and so wouldn’t intend to expand into that area

primarily text based but with some provision for mobile phone footage

resulting coverage would be basic and publishable but more of a foundation story than a finished product (think PA wire)

being made freely available to ‘qualifying’ local news organisations

bbc will fund it partner news orgs will employ the reporters NOT the BBC

hard deadline of news years eve for plan in place. would then depend on whether consultation was required as OFCOM coming on board

contracts to employ a named individual only, via a company. NOT a contract for an organisation who then assigns individiual reporters eg. rota

might not be entirely just the councils, could be other elements of council activity or event quagos and leps

licensing issues unclear

Newsbank


Giving away content for re-use
gobe to BBC research people to
managed access
online only
searchable and downloadable
identified as coming from the bbc
hoping to be tagged to where/when for useage
control access on where and when from area

Data Hub


Idea to work with partners in industry or maybe academics
Create central data hub
where and how big it is still tbd
Waiting for some of the consultation over BBC new data consultation

Written by sarahhartley

July 27th, 2016 at 7:20 am

Has the time come for a hyperlocal representative body?

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Should the hyperlocal sector have a representative body? If so, what would it do?

Discussions for the day…

That’s the crux of the issue which saw representatives from independent news publish, academics, the BBC and others gather today at a Centre for Community Journalism event held at Cardiff University.

The consultation follows on from various discussions, online debates and a survey carried out by the Centre to tease out the issues.

On the face of it, there would seem to be strong support for the idea of such an organisation – afterall, 94.6% of those who were surveyed thought it would be a good idea. However, there were only 56 respondents in the survey so, in a vast ‘sector’ which ranges from people who publish parish newsletters to those who make a living and employ staff in professional publishing, there are undoubtedly many voices as yet unheard.

On a personal level I remain open-minded about the proposal. Only last week, I was asked by someone starting out with a publishing venture if there was such a group, and it’s a question I often heard when working at Talk About Local. It would appear on that anecdotal evidence alone there’s a desire, at some level, for some sort of collective action.

On the other hand, many have come at this question before and nothing has stuck despite good intentions and technological savvy – remember the Hyperlocal Alliance anyone? In a world of self-organising forces, it seems somewhat counter-intuitive and therefore the ultimate purpose of any such group would have to be carefully framed in order to be both inclusive while also being credible enough to bring weight to bear in a very disparate environment across the entire UK. Is that a feasible ambition? Love to hear your thoughts on that below……………..

Those convening today’s event were at pains to ensure that any move isn’t an attempt to force its way out from under the auspices of the Community Journalism Centre, but, they urge, the exact structure, governance and make-up should be drawn from, and run by, practitioners.

I’ve pasted my random notes from the session in full below covering the main headings discussed.

The next stage for this consultation is for the Centre for Community Journalism to produce a two page brief for circulation and comment. That could well result in a funding bid being submitted to a body eg. Lottery in order to scope out the exact structure and remit for the organisation going forward.

I will update this blog with any further information as it emerges and would recommend keeping tabs on the @c4cj Twitterstream too.

Survey
56 hyperlocals responded

94.6% wanted body of representation

Few of the findings (full slide deck below)
11% interested in collective ad selling
advocacy 11%
press agency 9.8%
expert advice call centre 7.5%

#C4CJconsultation from C4CJ

http://www.slideshare.net/C4CJ/c4cjconsultation
Primary purpose for organisation
Is ‘hyperlocal’ the correct term? Maybe independent community news network would be better?
Centre for Community Journalism in a position to help as has funding until 2018 including office premises and staff.
Big Lottery funding?
Could include a network of academics who regularly submit to gov calls and white papers but don’t forsee a paid lobbyist in Westminster
Instead, a lower level of lobbying. national assemblies, bbc etc.
“unless it comes from the industry, it’s on shaky ground to start with” – wise words from Simon Perry (@OntheWight)
University has some experience of not-for-profits as well

Membership criteria
Should there be two tiers/columns? – everyone with an interest and then commercially motivated organisations
A supporter tier? Supporter or practitioner? practitioner members would get extras eg. access to forum where topics can be discussed
Looking at retrieving funding to undertake scoping work into suitable constitutions
2 page scoping document to be produced for people to react to
Free-to-join membership
Needs to be clear it’s uk wide
Funding to come from other sources
Training for professionalisation
News and information includes features/soft
Advertising – scoping work needed to establish metrics, whether human or technical solutions, quality issues.
Mentoring scheme/buddy system?

Events
smaller/regional events and big national conferences

Primary function
creating more jobs for journalists and better journalism
training
lobbying
awareness/outreach
statement of intent for sector – what is the sector?
campaigning

What could it achieve?
sense of belonging/community
changes in law and processes eg. commissioning of statutory notices
bring in more money to the sector
showcase for innovation and experimental business models
seed funding which could help both business and society

How would it operate?
steering group of practitioners?
time-limited terms eg. 2 years?
quarterly?
directors travel expenses funded?
similar to Community Media Association?
will go to look at other orgs, including those outside of media, for the scoping

Written by sarahhartley

July 26th, 2016 at 7:26 pm

Dear BBC…..

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As the minutes tick by before the deadline (why do journalists always leave things to the last minute?) I’ve submitted a few thoughts to the BBC consultation about partnerships with hyperlocal operators. This is what I’ve said – if you’re reading it today (30 Sept) there’s still just about time to get a response in.

Please find below my thoughts on the BBC hyperlocal consultation but firstly can I express my appreciation that this consultation is taking place at all. For too long the hyperlocal and independent media sector has been sidelined and been operating on a very uneven playing field where the so the consultation is a welcome intervention. I hope it proves fruitful.

I’ve addressed some the points which resonated most with me as a journalist and hyperlocal publisher as follows.

1. External linking.
Being credited for work produced and having the exposure to BBC audiences would be a very welcome (long overdue) development. It raises an interesting point in my locality which may also arise for other parts of the country. In terms of radio and online, my local site The RichmondNoticeboard, is served by BBC Tees and BBC York. For television it’s BBC Look North. Where would the links appear – and how would cross linking be achieved?

2. Being able to utilise BBC video or audio content.
Having licensed BBC clips could be a useful enhancement although is likely to be fairly rare in my area in reality as BBC don’t actually cover the area very often. Where material is produced I would prefer the actual footage – rushes would be fine – ahead of any ‘talking heads’ type of content in order to be able re-make and re-package the content. However if producer ownership would prevent that happening, ‘locked down’ completed clips would be an acceptable starting point for testing out content sharing.

3. Including hyperlocal providers in training and events.
If the BBC is to fulfil its public remit in developing its media partnership work then this would be essential. The training element could be extremely useful as it can be expensive for hard-pressed independents to access the latest knowledge. The wider benefits generated from creating links and professional connections across the different media operators in a given locality could also reap far bigger rewards.

4. Promotion.
I hope that all local BBC teams can be made aware of hyperlocals operating in their area and that they will help to promote the updated register of hyperlocal sites which we at Talk About Local are helping Carnegie UK to publish.

5. The 100 local court and council reporters proposal.
I know this wasn’t strictly within the scope of the hyperlocal consultation but I’d like you to consider it within the developments. It wasn’t clear in the recent Charter Review announcement of this aspect whether hyperlocal operators will benefit from this scheme alongside the (reluctant) mainstream media. I would urge you to ensure this is the case. As well as being recipients of the material produced by this new pool of journalists, I would also hope that hyperlocal operators could pitch for the contracts where appropriate. I was also concerned that rural areas might miss out on the new service with it being limited to just 100 journalists. It would be useful to see how the locations will be selected for coverage with safeguards built in to avoid a purely metropolitan service.

Thanks again for engaging in the hyperlocal sector and I look forward to seeing the outcome in November.

Written by sarahhartley

September 30th, 2015 at 4:10 pm

My week – #Tal13, art, hyperlocal, council filming and factories

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The big news for me this week was being able to finally announce the date and venue for the next Talk About Local unconference.

This year’s event in Middlesbrough in September marks the start of a new initiative Talk About Local is running across Teesside over the next few months as well as being the annual touchpoint for all things hyperlocal. It’s always a lot of fun as well as being inspiring. I can’t wait.

Full details and booking link here.

Arts-meets-hyperloacl was also the order of the day for a contribution to the Culture Hive website.

If you haven’t come across this before it’s “a new, free resource to help you discover and share best practice in cultural marketing.”

I’ve contributed a guide which should soon be published in the toolkit there giving some advice and case studies showing how hyperlocal sites work alongside arts organisations or artists. Link to follow.

With councils on their summer break from meeting cycles there hasn’t been much to update on the issue of filming public meetings. I don’t expect there will be much to report until September now but this week I was able to share some of the lessons learned from working on this campaign to date with readers of the Comm2point0 site.

The site is a great resource for communications professionals run by Darren Caveney and Dan Slee who are a couple of communications professionals with more than 30 years combined experience who have planned, shaped and delivered communications for a range of businesses and organisations across the public and private sector.

And finally, I’ve been enjoying helping William build up this map of factory fortnight memories. The project will remain open so if you’ve got a story to share about the traditional holiday for many towns and cities, please do get in touch.

and then of course there’s the food blogging……..

Written by sarahhartley

August 11th, 2013 at 6:50 pm

My week – councils on camera and foodies on apps

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Yes, it’s been another week where the right to film council meetings has dominated my blogging activity.

It’s time now to consider the different styles of filming that I could adopt. I’m thinking of mostly streaming live from start to finish with a back up recording in case of wi-fi issues.

However it ends up happening, it’s unlikely I’ll manage to get quite the drama and tension into the moment as this fine piece of work. Eat your heart out Tarantino! h/t West Hampstead Life for spotting that gem.

Updates this week (captured on the map below) included a video interview for InformationDaily.com, a successful vote at Richmondshire District and the launch of a Facebook campaign by Welsh campaigners looking for their administrations to adopt similar measures to England.

It’s tech start-up, it’s hyperlocal, it’s so-lo-mo, it’s food and it’s in the north.

The arrival of Zomato in Manchester proved to be a bit of a worlds collide dilemma for me on where exactly to blog about it.

I plumbed for the foodiesarah.com site in the end – read about that here.

Written by sarahhartley

July 28th, 2013 at 10:14 am

Making of a hyperlocal part six: Measuring your audience – analytics

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How to measure, or even IF to measure, what happens on a local website or blog is a much discussed topic among my colleagues at Talk About Local.

Is there any point in analysing the audience behaviours on a website which, by its very nature, is aimed at a very tight-knit group of people? What is the value of having a grip on traffic figures in the case of sites with no ambition to sell advertising or other commercial services?

While I come from a mainstream publishing background where the stats are vitally important in assessing the success and viability of any online initiative, it’s interesting to consider how valuable it is to apply those measures to a community site or neighbourhood blog. Many community publishers operate on the basis of serving a ‘self-fulfilling audience’ i.e. it will grow to a size that is of interest to those who find it useful/existing/interesting etc.

At the other end of the spectrum, there are hyperlocals that are mature in their local markets and looking to be taken seriously by advertisers and it’s widely recognised that there’s a lack of research into audience levels, industry standards and benchmarking in this area – something Nesta’s Destination Local programme is attempting to address.

Personally, I find it useful to analyse the traffic – not simply as a numbers game, but more to spot trends and garner some extra information on what it is users of the site are most interested in so that it can inform the amount of time I spend on one topic above another. Time being my biggest constraint for my hyperlocal publishing activity so, the list below are the measures I use via Google analytics.

I then publish the main findings on the site each month to keep users and contributors up-to-date. Here’s an example of the last one of those updates.

There’s more detail about how to read the analytics on the Google site which is well worth spending some time with so I’ve included links to the relevant pages below.

Basic
Pages/visit
Page views
Bounce rate
Average time on site
New visits 

To drill down – I find these useful as a content creator to respond in terms of both subjects and formats
Top content
Traffic sources
Devices used
Country

Social metrics
I’d add these to assess some level of engagement:
Comments to blogs post
Twitter followers
Twitter RTs
Facebook likes/members
In putting this together I wondered if Google Plus should be in here now?

With place-based blogs/sites I personally think counting downstream traffic ie. the place the person clicks onto next is valuable as being able to refer a user onto a local source of information eg. the church services or the chemist rota is a valuable activity in its own right that eventually leads the site to be the first go-to destination and therefore long-term loyalty. This is contrary to any web product builder/editor’s instinct as keeping people on your own site (measured by low bounce rate) is a common measure of success as an industry.

* What do you find the most important measure for your website or blog? Any input on how analytics have helped your hyperlocal very welcome here via the comments below.

Written by sarahhartley

June 10th, 2013 at 9:11 am

Making of a hyperlocal part five: Community involvement

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Pic: Nial Kennedy on Flickr

Involving the local community in your publishing is not just something that’s nice to have, it’s essential if your site is to survive and will will help keep your content relevant.

Many people find it a daunting prospect and it’s probably the number one issue raised during workshops on community publishing – how can people be persuaded to join in?

There’s no getting round the fact that it is hard work – and takes a lot of listening skills – which is why I asked some of those who have proven success in this area to share their advice with you below.

In addition I would add that it is important to be clear about what you are expecting from the users. For example, if you’re looking for pictures of an event, spell out what sort of pictures you’d like to see – and what won’t be acceptable.

There’s nothing worse for a user to enthusiastically provide content which doesn’t get published and then for them to have no idea why it was deemed fit to use. They won’t be so helpful a second time!

So my top tip would be to spend time ensuring the call to action is clear as well as letting people know what will happen – are only ‘the best’ submissions going to be used or will allcomers get mentioned? What’s the criteria for publication? Any restrictions? What about copyright? Payment? Why should a user send you anything? What’s in it for them?

Be upfront about the process and it will help build trust between your users and the publication but most of all – be encouraging, not all those who want to take part will have had any experience and it could be a big step for them to put a piece of work up for public scrutiny and your expert opinion.

Here’s those other top tips from people with know-how in how to get started:

Stuart Golden, managing director of the One&Other magazine and website in York:

Our motto has always been: Share your idea; Involve others; Celebrate often. Beyond that, the most valuable advice I could offer would be to never position yourself as a blogger as that limits your potential in the market.

Without doubt, the thing we’ve found most difficult is finding digital partners that share our vision and ambition, rather than viewing us as just another pay cheque. Thankfully, we found the right people in the end!

Emma Bearman of the influential The CultureVulture blog in the north of England:

Starting out?
Just Do it, set up a blog, audioboo, twitter etc, ask for help
Use it as your license to indulge your inquisitive curious mind
If you can’t be the source, be the resource. By which I mean if you aren’t brilliant at writing/editing etc then shine a light on others, curate, connect, be generous
Be in and part of the conversation
Make connections with the local university journalism course heads and tutors that really get it
Be guided by your moral compass
Love what you do. No point if it ceases to interest or delight you. Don’t let your blog be a monkey on your back
Be open, kind and compassionate. (those are my own mantra)
See the bigger picture
Take time to check your facts, don’t be a kneejerker
Try to leave your ego at the door

Hannah Waldram who started out with a hyperlocal in Birmingham and now works for The Guardian’s community team:

If you’re a one man band don’t try and do everything – spend time thinking about what you want your community blog to do and only create content which you can justify is in line with the spirit and goals of your endeavours

Sean Brady who publishes the Formby First blog and noticeboard offers:

Integrate a n0tice board into your site or blog.
Publish details of specifically local events.
Develop a Twitter account for ‘instant’  streams of short stories, comments,  relevant local links.
Include a Twitter widget in your site. Grow your followers.
Use twitter searches to find local stories, retweet them.
My analytics shows a clear relationship between tweets and page views.

And finally, John Baron of the South Leeds Life blog:

My tip would be to engage in the real world, be seen on your patch, run public meetings and discussions. Show you’re a real person, not just a twitter avatar.

Any other tips to share? Please do feel free to pass on your experiences via the comments below.

Written by sarahhartley

January 15th, 2013 at 7:00 am

Making of a hyperlocal part four: Competitors

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This is a tricky area and I don’t claim to have all the answers but I have seen a variety of different approaches on dealing with ‘competing’ local services. Even the idea of ‘competition’ in the hyperlocal space can be problematic as many publishers don’t feel they are competing with other existing services but instead come from a starting point of providing something new, missing or complimentary to what was previously on offer.

In the case of the fledgling hyperlocal I’m initiating, that’s certainly my standpoint and I hadn’t expected to be considering this issue so early in the process however, the reaction from a local commercially run website pointed up something different so it’s become something that needed to be addressed.

In fact that’s possibly the first thing to note, even if you’re not running the hyperlocal as a commercial enterprise, it may be considered as competition by those who do seek to make money from local publishing, one of the reasons why there’s sometimes friction between local newspapers and community websites and blogs. Established operators may feel they ‘own’ the local space.

The thinking which underlies that approach often doesn’t take into account the very different way people consume news and information online and via mobile but it is a view still present in some quarters and so may reveal itself as an issue quite early in the life of your hyperlocal.

So what’s the best strategy? Here’s five different approaches to consider:

1. Publish a manifesto
Lay out your stall online. What the site is doing, what it stands for, why you’re doing it etc. This can be around the editorial tone and content but also be extended to any commercial dealings. Greater transparency with everything from traffic figures to ad revenues can help explain the role you see the site fulfilling.This one from the US site The Rapidian is an effective and concise example.

2. Contact possible competitors
Basically the same as the above but on a one-to-one basis.
Introduce yourself and explain what you’re doing, why you’re doing it etc. I’d love to be able to relay experience of this in action but sadly, so far at least, this approach has been without success for several projects I’ve initiated. If you’ve different experience, please do feel free to add to this post via the comments below.

3. Find areas to collaborate
Maybe you have great photography but the other site has the resources to do in-depth reporting – together you could create great slideshows. Or maybe you could provide a feed of information which, properly attributed, could be used in the local community sections?
Taking some time to understand the strengths and weaknesses of each proposition could lead to a fruitful collaboration whether on an ongoing basis or a one-off project.
A good example of this in action can be seen in the work Trinity Mirror has done in Birmingham which laid the groundwork for hyperlocal content sharing. (Disclosure: I am connected with, Talk About Local, the company involved in the initiative).

4. Give link love
If you genuinely don’t compete, then this will be a simple but effective step you can take that gives your users the benefit of all the content available locally while taking some of the sting out of any fraught relationships. Linking to stories being carried elsewhere builds your repository of information and can help users understand the difference between your offering and that of your competitor. If the content isn’t suitable on a day-to-day basis, consider a fixed link in the blog roll, ad space or similar to point up the existence of other provision.

5. Go it alone
Not much of a strategy but this maybe what you end up with so be prepared. It maybe you discover there’s no appetite for collaboration and your ‘competitors’ would rather behave as if you didn’t exist. If that happens then – keep calm and carry on as the much overused expression goes – your users are actually unlikely to care one way or the other and you’ve undoubtedly enough to be getting on with.

* Do you have experience in this area which could help people starting out? Please feel free to add to this post via the comments below.

Written by sarahhartley

December 28th, 2012 at 12:00 pm

Making a hyperlocal part three – contacts

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Contacts – in the end, they’re all there is. If Mae West had been a journalist, rather than saying ‘keeping a diary will keep you in the end’, I like to think she might have instead spoken about keeping a contacts book with the same reverence.

Any time spent on creating and building contacts is never wasted, which is why I’ve included it so early in the process. It also won’t stop here, this post is simply a process to get started.

So where to start?

Setting up a website or blog from scratch is just like starting a new beat as a reporter. You’re looking for contacts who know everything that’s going on in their field. Well-placed people. Some of those will be people who are paid to communicate with the public eg. Press and PR but many will be people who hold a position of authority, or have volunteered for a role and who don’t necessarily know about public participation. Your contact with them will need to be handled slightly differently to explain clearly the context of what you are trying to set up.

Begin by listing any personal contacts you have as these will always be the strongest ties – family and friends. Then start with the main institutions in your town. Here’s a fairly typical list I’ve started for my town:

Mayor and councillors
Council press office
Police, fire and ambulance press offices.
School principles and heads of governors
Existing bloggers/tweeters
Leisure facilities – cinema, theatre, operatic society, sports centre
Museums – Green Howard’s , Richmondshire
Neighbourhood policing panels
Town council clerk
Church representatives
Trading groups
Local MP’s constituency office
Existing campaign groups – Friends of Richmond CCTV
Civic Society
Allotments organisation

Having identified some of the local structures, time to put some research into finding the people behind the organisations and starting to build that contacts book.

Back in the day this meant a succession of well-guarded index tabbed notebooks – these days it means a database.

Taking the time to set up a spreadsheet right at the start of the process means an invaluable resource that can be easily updated as you progress. If there’s a group of you working on a project, it also makes it easy to share resources too. One word of caution on that – do ensure you understand the implications of the Data Protection Act when dealing with any data which isn’t in the public domain.

Using excel, googledocs or similar, layout your new contents database with column headings something like this.
Organisation. Name. Email. Phone. Notes. First contacted. Response.

If there’s a group of you doing this, you’ll need a column for who is to make the 1st contact too.

The heading ‘notes’ is for anything useful to know about contacting the person eg.’ Don’t call on Thursdays as child-minding’ or ‘strict vegetarian’ if you’re likely to be arranging a venue to meet.

The column first contacted is for recording a date so you can easily set a date for follow up conversations to track without bombarding someone with annoying repeat information.

All set – time to hit the phones and introduce yourself. Far better in person or over the phone as these are people you need to build relationships with.

If you do find a need to email to many people, just remember not to reveal people’s email addresses to everyone else in the list (without their prior permission). Use the BCC field of email to keep those addresses private.

The next instalment in this series will be some ways to approach ‘competitors’.

Written by sarahhartley

November 8th, 2012 at 5:37 pm