Directors' blog

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Online communities: Background resources

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Below is a series of links to further information about online communities.

These sources formed part of the research carried out in the preperation for my presentation ‘Online Communities: A social world’ at the Shape conference in Lisbon this week.

They are intended to provide further reading to those who attended the event, but could also be of interest to anyone looking at online communities.

Any thoughts, comments, questions or further links, as ever gratefully received – I see a conference such as this as the start of the conversation, not the final word and I look forward to hearing from you.

Either submit at the end of this page, contact via email at or choose your platform from the contacts page.

Anthropology of youtube
This is the full lecture from Dr Michael Wesch of Kansas State university. It does break the general rule of how long a clip online can be, but I think you´ll stick with it because it is so informative.

BASIC Principles of Online Journalism: C is for Community & Conversation (pt2: Conversation) | Online Journalism Blog
This blog post from Paul Bradshaw goes into greater detail and explanation of the ‘conversational loop’ diagram.

Reasons not to ignore coments: Julie Moult
Further information about what happens when things goes wrong from the case study of the the Daily Mail in the UK. Also goes into further detail and has links about “google bombing”.

Online communities best practice
This presentation is from the marketing company Forrester and gives more details about the concept of POST and that all-important taxonomy of detractors. Take notice of the trolls and bozos!

The “me sphere”
A further explanation of the diagram demonstrating the influencing factors for online audiences. This blog post from Jeff Jarvis looks at how this has come about in traditional publishing, but is relevant to any content providers.

Community a review of the theory
This is a vital piece of reading – it is not restricted to online communities but is concerned with community in general and how society operates. Goes into greater detail about the motivating factors of tolerance, recopricity and trust.

Recommended reading
This book is essential reading for anyone who wants to get on top of Web 2.0. It’s also an easy read and enjoyable. Goes into further details about the Egyptian experieince mentioned at the conference. Here Comes Everybody: The Power of Organizing Without Organizations

There´s also a whole lot more to discover in my ongoing collection of links on the subject of community here. Please feel free to add me to your delicious network and share you own links. In that way we can build a repository of knowledge about online communities.

Written by sarahhartley

October 3rd, 2008 at 12:46 pm